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mardi 12 octobre 2010
lundi 11 octobre 2010
De Sleutel is an anti drug association. It helps people who are deeply into illicit substances or people who are enclined to take some.
Insight: When a person starts to taking drugs, he starts to withdraw into himself. He's getting to be alone.
Idea: Even if there were many creative things (good and bad) on Facebook, we thought it was a good social media to express the unsocial problem you can feel with drugs.
So we've created an application (sharing drugs). You can share a cocaine line or a joint with a friend.
At this moment, since you've accepted this application, your friend's actuality is getting to disappear minute by minute till you can't see anything on your wall.
Then you receive an email that informs you've been trapped by drugs and you've started to feel totally isolated from everyone (friends, family...)
The only issue to go back to a normal wall is to uninstall "share drugs".
jeudi 16 septembre 2010
Krefel is a household electrical appliance shop in Belgium.
Problem: there are less and less young people who care about Krefel.
Inisght: young people don't have any money to spend in a new fridge, or microwave... but they're able to empty their wallet out for nights with friends.
So we thought doing a party in Krefel for the 500 first would be nice to test and approuve the material.
Every fridges full of alcoholic and soft booze.
Every Freezers full of pizzas, microwaves ready to heat them up.
Barman using blender to make cocktails.
DJs trying the music material.
Video cameras shooting in live the party and instantly sent on TV screen on Krefel's wall.
People can take pictures and instantly print them thanks to the computers.
TESTED & APPROVED by youngsters!
mercredi 15 septembre 2010
Licor43 is a spanish alcohol still unknown in Belgium. So we had to aware trendy people from Brussels.
How? A huge problem in Brussels: to keep partying all night long in pubs: go home too early because of the public transports that close early.
So we've created a new bus line called "Nightline43".
The purpose: setting up a new circuit that stops beside famous bars in Brussels. Thus, people go from bar to bar whenever they want to. Feeling different atmospheres .
We've created electrostatic print we stick on Brussel public transports maps with the new line43 on it.
We've also made bus ticket boomerang cards. After 3 bars of the nightline you get one free licor 43 drink.
Hope all these things will be carry out. Fingers crossed