De Sleutel, drugs on Facebook

De Sleutel is an anti drug association. It helps people who are deeply into illicit substances or people who are enclined to take some.

Insight: When a person starts to taking drugs, he starts to withdraw into himself. He's getting to be alone.

Idea: Even if there were many creative things (good and bad) on Facebook, we thought it was a good social media to express the unsocial problem you can feel with drugs.
So we've created an application (sharing drugs). You can share a cocaine line or a joint with a friend.
At this moment, since you've accepted this application, your friend's actuality is getting to disappear minute by minute till you can't see anything on your wall.

Then you receive an email that informs you've been trapped by drugs and you've started to feel totally isolated from everyone (friends, family...)

The only issue to go back to a normal wall is to uninstall "share drugs".